New Product Launches
New Aloe Vera and Sensitive tissues
Enjoy a little extra comfort this winter with Sorbent's NEW luxury 4 ply tissues in two variants.
Sorbent Aloe Vera 80 infused tissues are enriched with Aloe Vera and Almond Oil to help soothe and protect.
Sorbent Sensitive 80 pure white tissues are ink, dye, fragrance free and dermatologically tested making them suitable for sensitive skin. Both variants are a FSC® certified product that supports responsible forestry. Available in leading supermarkets now.
Plastic Free Tissue Packaging
Sorbent is committed to work towards 100% recyclability of our packaging by 2025. As a step towards our goal, we are proud to launch plastic free packaging on two of our facial tissue products. We have replaced the plastic opening with paper on Sorbent Aloe Vera and Sensitive tissue packs.
Limited Edition Collection
NZ artist Anita Madhav
We were delighted when Kiwi artist Anita Madhav agreed to collaborate with us to create a unique packaging design for our Sorbent Silky White Limited Edition 2020 tissue collection. Anita is a full-time artist based in Auckland. She is inspired by NZ landscapes, modern design and colours. New Zealand's beautiful flora and fauna play a huge part in Anita's artwork. Purchase this limited edition design at all leading supermarkets while stocks last.
View Anita's website here.
We took inspiration from the latest fashion trends to create this fun and funky animal print design. Use this tissues box to add a pop of colour around your home. This limted edition packaging design is available on Sorbent Silky White 224's tissues. Purchase now at all leading supermarkets while stocks last.
Black Box Awards
Black Box Silver
Black Box is a targeted in-home sampling service. Black Box members receive a box containing full sized products to sample then feedback on. Tiered medals are awarded to products that receive high recommendation scores. Menthol with Eucalyptus facial tissues is the proud recipient of Black Box Silver awards three years in a row (2018-2020). Silver is awarded to products that have achieved 80-89% recommendation scores by Black Box members. Members were amazed at how well the Menthol vapour release cleared their sinuses and how soft the tissues were on the nose. If you haven't already tried Sorbent Menthol with Eucalyptus, you can purchase it at all leading supermarkets.
Silver & Gold Awards
Due to it’s premium cues and luxury softness, the Sorbent Thick & Large toilet tissue collection was been included in two consecutive Premium Black Box campaigns. In 2018 our Hypo-allergenic variant was awarded Black Box Silver for it's absence of irritants and kingsize length meaning less sheets need to be used. The collection's first Black Box Gold was awarded the following year to Sorbent Thick & Large Silky White with a staggering 91% of samplers saying they would recommend this toilet tissue to others.
Take time to treat yourself to some Sorbent softness, and the Earth with some Sorbent kindness.
Available across leading supermarkets
Find Sorbent products in the toilet paper and tissue aisle across leading supermarkets.